Doug was hired to direct and create SPFX for a marketing campaign for Simon and Schuster Publishing to promote the zombie football novel ‘Play Dead’ written by Ryan Brown. The campaign involved creating a faux movie trailer as well as marketing, branding and graphic elements for “Play Dead: The Movie“. 12 select scenes from the novel were transcribed to script form and produced. From this footage, a mainstream and “Redband’ version of the trailer were created. Additionally, a behind the scenes reality feature called ‘The Living Play Dead’ was produced and directed by Joe Frantz (MTV’s Jackass, Viva La Bam, Bam’s Unholy Union) was released as supplemental promo material.

Check out OFFICIAL WEBSITE here for all the info on the project including press, behind the scenes videos and more!

Check out the writeup on Fangoria.com here

Play Dead from Backseat Conceptions on Vimeo.

About ‘Play Dead’:

A horror/thriller/comedy in the spirit of ‘Friday Night Lights’ and ‘Shawn of the Dead’. The story centers on zombies bent on revenge in a football-obsessed town. When a high school football team is murdered by a rival team, a local witch brings the dead players back to life as zombies so they can trounce their rivals in one last game and save their own souls….

‘The Living Play Dead’ is a behind the scenes special directed by Joe Frantz (CKY, MTV’s Jackass, Viva La Bam, Bam’s Unholy Union) about the making of the project. And now it’s available to view in it’s entirety on YouTube: