‘Play Dead’ Promotional Campaign
Doug was hired to direct and create SPFX for a marketing campaign for Simon and Schuster Publishing to promote the zombie football novel ‘Play Dead’ written by Ryan Brown. The campaign involved creating a faux movie trailer as well as marketing, branding and graphic elements for “Play Dead: The Movie“. 12 select scenes from the novel were transcribed to script form and produced. From this footage, a mainstream and “Redband’ version of the trailer were created. Additionally, a behind the scenes reality feature called ‘The Living Play Dead’ was produced and directed by Joe Frantz (MTV’s Jackass, Viva La Bam, Bam’s Unholy Union) was released as supplemental promo material.
Check out OFFICIAL WEBSITE here for all the info on the project including press, behind the scenes videos and more!